Fraser Watson

About me


I partner with organisations to turn complex ideas into clear, compelling visual communication. Drawing on experience across a wide range of sectors, I take a hands-on approach and work directly with clients of all sizes, and through collaboration with creative agencies. Clients have included some of the most globally influential organisations such as PwC, BT Group, the WBCSD and NatureMetrics.


London-based, I offer end-to-end support across the design process including brand strategy, visual identity, publications, and visual communication programmes.


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Graphic identity

My work centres on helping organisations communicate with clarity and purpose. At the heart of this is brand and visual identity — developing the strategic foundations and visual language that define how an organisation looks, feels, and is remembered. From initial concept through to a complete identity system, I work closely with clients to ensure that the elements are considered and cohesive.


Art direction

Alongside identity work, I offer creative direction, guiding the visual and conceptual development of projects to ensure a consistent, compelling output across every touchpoint. Whether a campaign, overseeing a rebrand, or providing strategic input on a wider communications programme, I can bring clarity and vision to the creative process.


Print and digital

My practice spans both print and digital design. From publications, reports, and branded materials to digital assets, presentations, and screen-based communications. Whatever the medium, the focus remains the same: design that is purposeful, refined, and effective.


Selected clients

Astellas Pharma

BT Pension Scheme

Cancer Research UK

CitySprint

IFOW

International Council on Mining and Metals

IPSO

Lloyd’s Register

Music Minds Matter

NatureMetrics

Pasta Garofalo

Pictet Asset Management

PwC

Reckitt Global Hygiene Institute

Synexus

UK Parliament

WBCSD