Fraser Watson

About me


I work with businesses and creative agencies to design and craft visual identities and communications that make a difference. With years of experience in different business sectors, I’m hands-on and undertake projects with clients of all sizes, from multinationals to companies of one. 


Located in London, I can work remotely or on-site. I’m able to provide comprehensive support for all aspects of the design process, including brand strategy development, and producing visual identities, publications and visual communication programmes. If you would like to learn more or discuss how I may be able to work with you, please get in touch.

Brief biography

After a design education that culminated with a Masters Degree in Graphic Design at Central School of Art and Design and spending several years working in creative agencies, I co-founded and ran a design studio in London for a number of years. I’m now working independently and collaborating with others with different creative skills. For more than two decades, I’ve been helping businesses and individuals communicate their purpose, objectives and knowledge.



Core expertise

Visual identity design and systems development 
Creative direction

Digital design

Editorial design

Print design



Selected clients

Astellas Pharma

BT Pension Scheme

Cancer Research UK

CitySprint

Garofalo Pasta

House of Commons

Institute for the Future of Work

International Council on Mining and Metals 

IPSO

Lloyd’s Register

Music Minds Matter

NatureMetrics

Pictet Asset Management

PwC

Reckitt Global Hygiene Institute

Synexus

WBCSD


Thank you

Matt Frost

Slater King

Ralph & Russo

Unsplash.com:

Ehsan Ahmandi

Engin Akyurt

Leilani Angel

Karolin Baitinger

Thomas Claeys

CDD20

Gonzalo Facello

Janko Ferlic

Donald Giannatti

Jayson Hinrichsen

Moritz Lange

Massimiliano Morosinotto

Xavier Mouton

Mae Mu

Jaina Pearson

Kamil Pietrzak

Ketan Rajput

Jorge Saavedra

Luis Villasmil

Alyssia Wilson