Fraser Watson

Global Agribusiness Alliance

An international project committed to harnessing the collective strengths of the global agribusiness sector to generate strong business value as well as social impact. (Now known as Global Agribusiness Action on Equitable Livelihoods).


Utilising their website graphics, I worked with the team at the organisation to create recognisable Global Agribusiness Alliance materials. These were used to build awareness, encourage good practice, and impart information among growers and producers, traders, agrochemicals manufacturers, seed suppliers, primary processors and agritech suppliers from both food and non-food crops.

GAA logo overview and explanation of file types and use.

Visual for branded cap.

Visual for enamel pin badge.

Front cover range designed to differentiate between the various types of content produced.

One in a series of Action Briefs highlighting the importance of land and natural resources sustainability.

One in a series of Action Brief’s promoting the importance of land and natural resources sustainability, incorporating case studies provided by members and independent authors.

User guide introducing a digital finance platform and providing easy steps for its implementation.

Versatile design for regular summary reports of ongoing projects in relation to the United Nations Sustainable Development Goals.

Pull-up banner for conferences and presentations.

As the organisation is global selected materials are produced in other languages when necessary.

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