Fraser Watson

Data on our minds

Digital profiling using algorithms and datasets is becoming more and more pervasive in every aspect of life. This accumulation of data and technological monitoring is increasingly focusing on people’s behaviour and activities in the workplace. This is called ‘affective computing’.


This groundbreaking report examines how these technologies – while offering potential productivity gains and occupational health and safety benefits – also introduce significant challenges to job quality and wellbeing. To reflect the reports research and findings a combination of imagery, showing workers using everyday technology, and icons indicating the types of data that is being gathered and then applied to managerial decision-making is used.

An incisive, state of the art examination of the use of “emotion AI” at work. It’s a remarkably revealing document, offering extraordinary insights into the danger of workplace surveillance powering affective manipulation.

Frank Pasquale Professor of Law at Cornell Tech University

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