Fraser Watson

Epilepsy Action

Most people don’t understand epilepsy and see it as an inconvenience, not the potentially fatal condition it is. Epilepsy Action want to make epilepsy more visible and understood so everyone affected by it can get the support they need to live their best life. The new branding had to be hard-hitting but to give people hope too. 

Epilepsy interrupts your life. You go out and you never know what’s going to happen. The logo and graphic identity challenges people to see epilepsy differently. The logo’s interrupted ‘epilepsy’ speaks of a condition that disrupts, disconnects and interferes with people’s lives, but when your focus shifts to the emphatic ‘action’, it says the charity is here for everyone affected by epilepsy.

The bespoke headline font named Interruption functions as an extension of the logo as do interrupted portraits of people affected by epilepsy. These two elements can be used subtly or emphatically depending on the subject matter and intended audience. I collaborated with John Spencer (Offthetopofmyhead) on the development of the visual system.