Keltie
Intellectual property law experts based in Europe, serving clients worldwide. The diverse and international team comprises specialists in patents, trade marks, and designs, offering expertise across a wide spectrum of technologies, industries, and fields of specialisation.
Collaborating with John Spencer (Offthetopofmyhead) and Tom Lynham the language for this Intellectual Property partnership was developed. The creative approach was unwaveringly distinctive; from the very beginning, common IP clichés, such as diagrams of inventions, inspirational light bulbs, or trademark imagery were banned. Instead, we built the entire identity on the power of words, the nuts and bolts of IP law. The spreads mirror the spirited debates and conversations that animate the Keltie offices, reflecting the passion and precision that drive this business.
The debates and conversations of the Keltie offices are reflected in spreads that showed the emotion and exactitude that drives this business. Quotes range from philosophical reflections on the nature of IP, to scurrilous gossip, to detailed descriptions of patents, to comments from visiting clients.
To give the brochure continuity we created a stream of consciousness across the top of all pages listing technical areas they dealt with.
To explain the essence of the patent process, two fictitious companies with almost identical names were invented to show the reasoning involved in ‘defining the difference’.
To give the brochure continuity we created a stream of consciousness across the top of all pages listing technical areas they dealt with.
This spread evoked the excitement of discovery contrasted with the rational process of protecting an invention. The page on the right is an amalgam of many interviews with partners and staff.
To give the brochure continuity we created a stream of consciousness across the top of all pages listing technical areas they dealt with.